Tuesday, February 5, 2013

Dr. Kassens joins forces with MassINC Polling Group to produce Consumer Sentiment Report

Today the MassINC Polling Group, a survey opinion research company based in Boston, MA, released its first Consumer Sentiment Report for the Commonwealth of Massachusetts. Roanoke College's Dr. Alice Louise Kassens (Economics) worked with MassINC Polling Group's Steve Koczela to produce the report.

The MassINC Polling Group has collected consumer sentiment survey data each quarter since January 2011 and released the resulting consumer sentiment indexes as a part of it's quarterly Trend Monitor.

The Consumer Sentiment Report, released as an "Opinion Brief", is the first detailed analysis of the consumer sentiment survey data.

The report teaser reads:
"Consumer confidence fell this quarter to the lowest level in over a year, according to poll data released today by The MassINC Polling Group. The Massachusetts Index of Consumer Sentiment dropped about 15 points to 71.2 since October 2012, a reversal of a yearlong trend of steady improvements in consumers’ outlook."
Read the complete report here.

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